Why is Guster trending?

FIRST FORMED in 1991, Guster is an alternative rock band from Boston.

During the Final Four games on Saturday night, Matt Norlander took a seat behind the Duke (North Carolina) bench, laptop in hand.

His computer features a large, bumper-like sticker with the phrase "Guster is for LOVERS" written across.

Fans of both the band and the sport were quick to spot his subtle shoutout, taking to the internet immediately to call attention to the sticker.

Sports journalist Rodger Sherman wrote via Twitter: "two timeless icons of the Final Four: Coach K, and @MattNorlander's GUSTER IS FOR LOVERS laptop sticker."

Social media sleuths pointed out that Norlander's Guster sticker has actually been seen before, going back to at least 2016.

The official Guster account also took to Twitter, writing: "Ready for prime time y'all. #sports," next to a photo of the laptop.

Who is Guster? While still in college at Tufts University in Massachusetts, musicians Adam Gardner, Ryan Miller, and Brian Rosenworcel came together to form Guster in 1991.

The boys met while at first-year orientation and began playing local venues around Medford.