What is the
A$AP Rocky whiskey?
A$AP Rocky has been known for his musical talents and business acumen.
The release of his new drink is part of the business he seeks to add to his versatile career.
On March 24, 2022, A$AP Rocky announced that he will be launching his own whiskey brand, Mercer + Prince.
Speaking about his new whiskey brand, A$AP stated: "I have wanted to launch a whisky for a few years
but it was difficult to find partners willing to innovate to the level I envisioned."
He continued: "Fortunately, I found those partners in Global Brand Equities and Gallo.
I have been learning about whiskey from all over the world for the past decade and wanted to defy the rules to create something unique
"The bottle I designed is made to connect with the contemporary consumer.
Mercer + Prince
is smooth in taste...
Disruptive in packaging, and close to my heart in the name. It’s accessible to all and appeals to a diverse audience, which was very important to me."
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